NIKOHOME showroom cabinet

Home is the show

Let home become the world's show

We sell furniture. What we most want to give you is the life you actually want.

Since 2008

Company

NIKOHOME took root in Beijing in 2008. From that moment we have done one thing only: make home more than a house.

Today we work as one across Beijing, Hong Kong, Germany and the United States, with our own R&D team, production bases, overseas warehouses and a global supply chain. More than 100 partners, dozens of own brands, nearly 100 patents, service covering 30+ countries and regions in North America, Europe, Australia, the Middle East and beyond — but behind the numbers, what we care about more is this: whether every one of you who chose NIKOHOME has truly felt a change in life.

NIKOHOME

Two lines

We make two product lines.

Furniture

Italian high-end furniture

Quiet, but it stands up to close looking. Behind the simple lines is complex craft. Every joint, every angle, speaks millimetre-level craftsmanship.

Cinema

Laser invisible cinema

We fuse cabinet, screen and host into one, so the living room is a living room by day, and with one press becomes a private cinema by night. Technology hidden; the experience seamless.

Proof

You may have seen our products in five-star hotels, or come across us in a corner of the FIFA World Cup Russia, the FIFA World Cup Qatar, or the UEFA Champions League. What we are prouder of is walking into the living rooms, bedrooms and studies of hundreds of thousands of ordinary homes around the world — from the sit of a sofa to the completion of a whole smart-home set, what we accompany is your everyday life.

Home is the show

Home is the show

We believe home is a person's best calling card, an extension of inner order, a field where feeling flows. So we say — “home is the show.” Not a performance for others, but a life lived for yourself.

We do not chase short-term explosive growth. We care more whether every delivery is worthy of the trust. When we succeed for the customer, we succeed ourselves. We use design to drive imagination, and intelligent manufacturing to turn imagination into something you can touch, so that eco materials, smart scenes and human details fold naturally into the everyday.

The NIKOHOME of the future will still stay in the fields we do well, stay curious, stay humble, and keep an undying passion for the matter of “home.”

Brand kernel

Brand kernel

Vision

Become a leading global intelligent-furniture company, with the twin engines of design-driven work and intelligent manufacturing, reshape the relationship between people and space, and let every home become a show worth being seen.

Mission

Create value for customers, a platform for partners, dreams for the team, growth for the company, and contribution to the country.

Values

When we succeed for the customer, we succeed ourselves.

This is a belief proven again and again: when we truly care about the customer's experience, the customer returns far more than we expected. Trust is a brand's deepest moat.

Business

Integrity as the root, honesty as the ground.

No shortcuts, no fast money. Stand on quality, drive with innovation, pass on with integrity. In day-after-day work, settle brand assets that truly have life.

Spirit

Active, warm, inclusive, responsible, grateful.

Motto

Effort is not to prove something, but to go further.

Attitude decides from how high a dimension we look at our work. Strength comes from day-after-day effort; height comes from an attitude that never slacks.

Positioning

Quality-of-life partner for urban middle class and rising elite families.

We serve those who will not settle on design, and will not compromise on life. They want efficiency, and also ease; they value aesthetics, and care even more about what is real.

With high-end craft standards and smart-home scene innovation, NIKOHOME builds for them an ideal living field of “home is the show.” Not a performance for others — a life lived for yourself.

Quality

Millimetre craft, centimetre warmth.

Rigorous, but not cold. Precise, without losing softness. We use data and technology to guard the floor of quality, and design and empathy to reach the essence of living. Every product is a question asked of perfection.

Design

Less is more. Dare to live differently.

The most restrained design, carrying the richest life. We believe in the power of minimalism, and we embrace the courage to innovate. Minimalism is an aesthetic faith in the bone — not form for form's sake, not compromise for the trend. Hide technology in the everyday, and let the living room switch freely between day and night.

Minimal does not mean dull. Behind restraint is boldness; under the quiet is a fierce vitality. Minimalism is a kind of confidence: we do not follow, we do not please. Only for those who truly understand living, we hide a surprise in the everyday — one living room, two faces.

Lifestyle

A good life is not what you own, but what you feel.

We long for this kind of life — nature outside the window, freedom beside you, warmth in the everyday, leisure in the heart. We break that longing down into the design language of every product: from the grain of a material to the curve of a sit; from the breath of colour to the layers of light.

Let them walk into your life without a sound, then quietly change the way you perceive the world. What we make is not furniture, but a way of living that can hold the body and mind, and wake up the senses.

Belief

We sell furniture. What we most want to give you is the life you actually want.

Because there are no two identical homes in this world, and no two identical yous. So we do not copy in bulk — we customise with care: customise the space, customise the experience, customise the “show” that belongs to you.

Company

Company card

Company
NIKOHOME
Founded
2008 (Beijing)
Brands
NIKOHOME, 尼克爱家, JULYCODE, MOOO慕伊, GAFIKY
Global presence
Hong Kong, Germany, the United States, Australia
Team
Engineers, designers, sales, production
Patents
Dozens of design patents and utility model patents
Headquarters
NIKOHOME, East Chaobaihe Industrial South Zone, Tongzhou, Beijing
Sales network
30+ countries and regions including North America, Europe, Australia, the Middle East
Quality
ISO9001; SGS and other world-renowned laboratories

Welcome!

Weekdays 9:00–18:00, by appointment. +86-18612897555